So there's tons of writer/publishing/author blogs out there talking about the state of publishing and book marketing these days. Opinions flying at everyone. OK. Heard it all.
Lately, I've been thinking about the topic. I know about books because I write, go to bookstores, check out writer websites, and read book review sections of newspapers. I think that's the same for most people into books. Same market. Same group of people. Even all the writer/publishing/author blogs are linked into one big circle of borrowing, using, debating each others' words.
Then I came across one blog entry that echoed something I've been thinking about. Instead of us all trying to go after the "established" reader, why not reach out to those folks who are not "established" readers, who don't buy books on a regular basis, and who are not in the traditional circles us writer/reader types tend to hang in. That's a whole untapped market that writers/publishers/authors need to go after.
Just a thought.